The 5 channels of CCTV News International just moved into their new iconic headquarter in Beijing. Along with the move, CCTV News Int’l wanted to position itself as a global news provider targeting to the developing countries and an audience interested in China all over the planet. We were asked to create a new brand image and to unify the on-air graphics of the international & foreign language channels based on the core values of CCTV News: Internationality, Balance and Multi-perspective.
The package includes news graphic, idents and several format packages. The philosophy is represented by the „CCTV Sphere“, a stylized globe with 2 shapes in permanent and balanced motion. With red and gold color as reference to China. The „CCTV Sphere“ is the key visual throughout the various elements.
DELIVERABLESLogo design, program opener
Release: 2014 • Client: CCTV News International, China • Agency: Perfect Accident Creative Services GmbH • Creative Director: Martin Kett • Design & Animation: Markus Feder, Sermin Kaynak, Tobias Szabo, Maria Regenspurger, Christiane Scheibe, Motoscope GbR, Prophecy FX, Kay Tennemann, Patrick Becher, Rupert Maurer • Executive Production: Flint Skallen • Music: Stephen Arnold Music