OVERVIEW

Das Erste ... warm anziehen

PROJECT

WINTER CAMPAIGN

CLIENT

das ERSTE

Combining traditional knitting and unexpected street art, the "Das Erste" winter campaign spreads pleasant anticipation on Christmas and the cosiest season.
Das Erste ... warm anziehen - Picture 1
Das Erste ... warm anziehen - Picture 2
Das Erste ... warm anziehen - Picture 3

ABOUT

In a series of 57 idents and bumpers the world gets entangled in an easygoing way.

DELIVERABLES

Idents, bumpers, marketing tools

CREDITS

Release: December 2012 • Client: Das Erste, Germany • Agency: Perfect Accident Creative Services GmbH / velvet mediendesign GmbH • Client CD: Henriette Edle von Hoessle • Client PM: Sylvia Gustat • Head of Design: Martin Kett • Director: Matthias Zentner • Producer: Oliver Loessl • Creative Direction: Stefanie Reinhart, Thomas Wernbacher • Project Management: Jessica Weiske • Design: Elisa Krenz, Katharina Alesik • Production: velvet mediendesign GmbH • DOP: Torsten Lippstock • Service Production: Strawberry Films, Hungary • Service Producer: Katalin Krammer • Production Designer: Marton Agh • Styling: Ali Toth • Editor: Jochen Kraus • Color Correction Base-Light: Bianca Rudolph • Lead artist Flame: Sylvie Roessler • Nuke Artists: Philipp Danner and Rayk Hemmerling • Technical Supervision: Niklas Stolzenberg • Music: Modern Soul • Music Producer: Heiko Beck • Music Composer: Peter Hoppe and Bernd Batke • Sound Mix: M-Sound