OVERVIEW

"See the difference" Promo

PROJECT

NETWORK IMAGE SPOT

CLIENT

CGTN, China Global Television Network

The allegory oft two bowls - one empty, one filled with water – is internationally understood within any culture but still bears the impression of a chinese origin. Equally to the network.

CREDITS

Release: January 2018 • CGTN, China Global Television Network • Agency: Flint Skallen • Directed and produced by Perfect Accident and Andreas Alesik • Music by Stephen Arnold Music